{
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    "id": "hg:company:digikala-group",
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    "generated_at": "2026-07-04T02:51:17+00:00",
    "name": "Digikala Group",
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    "status": "publish",
    "url": "https://hormuz.group/companies/digikala-group/",
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    "summary": "",
    "machine_summary": "Digikala Group Digikala Group, legally linked to Noavaran Fan Avazeh Company, is a private Tehran-based e-commerce group and one of the most important digital-commerce platforms in Iran. In the Hormuz Group company graph, it matters because Digikala connects consumer demand, online retail, marketplace sellers, warehousing, last-mile logistics, payment infrastructure, digital content, brand distribution, and retail price transparency. It is a core indicator for Iran's consumer economy and platform-led supply chains. Digikala Group is relevant for investors assessing Iran's e-commerce market, online retail penetration, seller digitization, fulfillment infrastructure, last-mile delivery, consumer price sensitivity, marketplace economics, digital payments, and the resilience of consumer demand under inflation. It can support analysis of product availability, merchant onboarding, warehouse capacity, logistics costs, private-label or brand distribution, payment flows, and the expansion of digital retail into adjacent services. Due diligence should verify current legal structure, ownership and shareholder changes, group subsidiaries, marketplace seller count, fulfillment network, unit economics, inventory versus marketplace mix, payment and fintech relationships, customer data governance, consumer-protection exposure, regulatory risk, and sensitivity to FX, import restrictions, and logistics disruption. Digikala Group operates Iran's largest e-commerce and digital retail ecosystem, including online marketplace services, first-party and third-party retail, consumer electronics, home goods, fashion, FMCG, grocery, beauty and personal care, books and digital content, seller marketplace tools, fulfillment and warehousing, last-mile delivery through Digiexpress, customer service, payment and fintech links, advertising, data services, and group platforms such as Digistyle, Fidibo, Digipay, and Diginext-related innovation activity. province: Tehran industry: E-commerce, Last-Mile Delivery, Retail & Consumer, Technology market: Consumer Demand, Retail, Software, Supply Chains challenges: Data Gaps, Digital Infrastructure, Inflation, Logistics Gap company_type: Distributor, Private Company, Service Provider city: Tehran",
    "published_at": "2026-06-28T20:43:45+00:00",
    "modified_at": "2026-06-28T20:43:45+00:00",
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                "url": "https://hormuz.group/industry/technology/e-commerce/"
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                "name": "Last-Mile Delivery",
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                "url": "https://hormuz.group/industry/logistics-transport/last-mile-delivery/"
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                "name": "Retail & Consumer",
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                "url": "https://hormuz.group/industry/retail-consumer/"
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                "name": "Technology",
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                "url": "https://hormuz.group/market/consumer-demand/"
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            {
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                "name": "Retail",
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                "url": "https://hormuz.group/market/consumer-demand/retail/"
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                "name": "Software",
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                "name": "Supply Chains",
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                "url": "https://hormuz.group/market/enterprise-demand/supply-chains/"
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            {
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                "name": "Digital Infrastructure",
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                "url": "https://hormuz.group/challenges/infrastructure-gaps/digital-infrastructure/"
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            {
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                "name": "Inflation",
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                "url": "https://hormuz.group/challenges/macro-risks/inflation/"
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            {
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                "name": "Logistics Gap",
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                "name": "Service Provider",
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        "industry": "E-commerce, Last-Mile Delivery, Retail & Consumer, Technology",
        "market": "Consumer Demand, Retail, Software, Supply Chains",
        "challenges": "Data Gaps, Digital Infrastructure, Inflation, Logistics Gap",
        "company_type": "Distributor, Private Company, Service Provider",
        "city": "Tehran"
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    "fields_summary": {
        "legal_name": "Noavaran Fan Avazeh Company",
        "website": "https://www.digikala.com",
        "city": "Tehran, Tehran Province, Iran",
        "ticker_symbol": "",
        "listing_status": "private",
        "products_services": "Digikala Group operates Iran's largest e-commerce and digital retail ecosystem, including online marketplace services, first-party and third-party retail, consumer electronics, home goods, fashion, FMCG, grocery, beauty and personal care, books and digital content, seller marketplace tools, fulfillment and warehousing, last-mile delivery through Digiexpress, customer service, payment and fintech links, advertising, data services, and group platforms such as Digistyle, Fidibo, Digipay, and Diginext-related innovation activity.",
        "export_relevance": "low",
        "short_profile": "Digikala Group, legally linked to Noavaran Fan Avazeh Company, is a private Tehran-based e-commerce group and one of the most important digital-commerce platforms in Iran. In the Hormuz Group company graph, it matters because Digikala connects consumer demand, online retail, marketplace sellers, warehousing, last-mile logistics, payment infrastructure, digital content, brand distribution, and retail price transparency. It is a core indicator for Iran's consumer economy and platform-led supply chains.",
        "investment_relevance": "Digikala Group is relevant for investors assessing Iran's e-commerce market, online retail penetration, seller digitization, fulfillment infrastructure, last-mile delivery, consumer price sensitivity, marketplace economics, digital payments, and the resilience of consumer demand under inflation. It can support analysis of product availability, merchant onboarding, warehouse capacity, logistics costs, private-label or brand distribution, payment flows, and the expansion of digital retail into adjacent services. Due diligence should verify current legal structure, ownership and shareholder changes, group subsidiaries, marketplace seller count, fulfillment network, unit economics, inventory versus marketplace mix, payment and fintech relationships, customer data governance, consumer-protection exposure, regulatory risk, and sensitivity to FX, import restrictions, and logistics disruption."
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        "legal_name": "Noavaran Fan Avazeh Company",
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        "last_updated": "29/06/2026",
        "website": "https://www.digikala.com",
        "products_services": "Digikala Group operates Iran's largest e-commerce and digital retail ecosystem, including online marketplace services, first-party and third-party retail, consumer electronics, home goods, fashion, FMCG, grocery, beauty and personal care, books and digital content, seller marketplace tools, fulfillment and warehousing, last-mile delivery through Digiexpress, customer service, payment and fintech links, advertising, data services, and group platforms such as Digistyle, Fidibo, Digipay, and Diginext-related innovation activity.",
        "short_profile": "Digikala Group, legally linked to Noavaran Fan Avazeh Company, is a private Tehran-based e-commerce group and one of the most important digital-commerce platforms in Iran. In the Hormuz Group company graph, it matters because Digikala connects consumer demand, online retail, marketplace sellers, warehousing, last-mile logistics, payment infrastructure, digital content, brand distribution, and retail price transparency. It is a core indicator for Iran's consumer economy and platform-led supply chains.",
        "investment_relevance": "Digikala Group is relevant for investors assessing Iran's e-commerce market, online retail penetration, seller digitization, fulfillment infrastructure, last-mile delivery, consumer price sensitivity, marketplace economics, digital payments, and the resilience of consumer demand under inflation. It can support analysis of product availability, merchant onboarding, warehouse capacity, logistics costs, private-label or brand distribution, payment flows, and the expansion of digital retail into adjacent services. Due diligence should verify current legal structure, ownership and shareholder changes, group subsidiaries, marketplace seller count, fulfillment network, unit economics, inventory versus marketplace mix, payment and fintech relationships, customer data governance, consumer-protection exposure, regulatory risk, and sensitivity to FX, import restrictions, and logistics disruption.",
        "source_note": "Based on public company, official Digikala Group pages, official legal-name references, e-commerce, marketplace, fulfillment, last-mile delivery, digital-content, fintech, and market-related information. Further verification is required before treating this profile as verified investment intelligence."
    },
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    "sources": [
        {
            "type": "note",
            "value": "Based on public company, official Digikala Group pages, official legal-name references, e-commerce, marketplace, fulfillment, last-mile delivery, digital-content, fintech, and market-related information. Further verification is required before treating this profile as verified investment intelligence."
        }
    ],
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        "quality_score": 100
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}