Modiran Vehicle Manufacturing Company
Modiran Vehicle Manufacturing Company (MVM), widely known as Modiran Khodro, is a private Iranian passenger-vehicle assembler and distributor. Headquartered in Tehran, it operates its main production facility in Bam’s Special Economic Zone and markets Chery-associated MVM, Fownix and Xtrim vehicles through sales, dealer, parts and after-sales networks. It is relevant to Iran automotive supply-chain and consumer-demand analysis.
Operations & footprint
Products and services
Modiran Vehicle Manufacturing Company manufactures, assembles, imports, distributes, sells, and services passenger cars, SUVs, crossovers, sedans, spare parts, after-sales services, dealer-network services, and vehicles marketed under MVM, Fownix, Xtrim, and Chery-linked brand structures in Iran.
Operations and assets
The company’s main production facility is in the Bam Special Economic Zone, Kerman Province. Operations combine vehicle assembly with imports, national distribution, dealer support, spare-parts provision and after-sales service.
Geographic footprint
Headquartered in Tehran, with its principal production facility in Bam, Kerman Province, Iran.
Ownership & group structure
Ownership
A joint venture with China’s Chery Automobile Co. Ltd.; also listed as a subsidiary of Kerman Motor.
Parent company
Kerman Motor
Reported scale
Employees: More than 4,500 employees at the Bam facility (date unspecified).
Commercial and investment relevance
Modiran Vehicle Manufacturing is relevant for investors assessing Iran's private car market, Chery-linked localization, CKD assembly, crossover and SUV demand, dealer-network economics, spare-parts dependency, and household vehicle purchasing behavior. It can support analysis of technology transfer, import restrictions, FX-sensitive components, warranty obligations, consumer credit, brand segmentation, and competition with Iran Khodro, SAIPA, Kerman Motor, and Bahman-linked products. Due diligence should review ownership, partner-brand agreements, active model lineup, parts localization, supply continuity, regulatory approvals, after-sales capacity, and policy risk around vehicle imports or assembly. For suppliers and partners, MVM is a route to Iranian demand for passenger vehicles, replacement parts and warranty support. Its assembly and dealer model links Chery-associated vehicle platforms to domestic production, sales and service channels.
Constraints, risk & compliance
Key risks and constraints
Operations depend on continuity of imported vehicles, components and Chery-associated supply relationships. Parts localization levels, current production capacity, model-level output and financial performance are not specified.
Need more than a public profile?
Ask Hormuz to investigate, verify or act locally around Modiran Vehicle Manufacturing Company. Tell us exactly what you need.
Connected Intelligence
Relevant geography, industry, market and execution context for this profile.
Frequently asked questions
Direct answers to the questions most likely to arise when reviewing this profile.
What does Modiran Vehicle Manufacturing Company do?
MVM assembles, imports, distributes, sells and services passenger vehicles in Iran, alongside spare-parts supply, dealer support and after-sales operations.
Where does MVM operate?
The company is headquartered in Tehran and operates its main production facility in the Bam Special Economic Zone in Kerman Province.
Which vehicle brands does MVM market?
Its passenger-vehicle offering includes MVM, Fownix and Xtrim brands, which are associated with Chery vehicle platforms.
Who owns Modiran Vehicle Manufacturing Company?
The company is described as a joint venture with China’s Chery Automobile and is also listed as a subsidiary of Kerman Motor. Shareholding percentages are not specified.