Torob
Fan Gostaran Pishro Bazar Company is the private operator of Torob, an Iranian shopping search and price-comparison platform launched in 2014. Based in Tehran Province, it aggregates product listings from online retailers, supports physical stores and directs shoppers to merchants. Its per-session referral model makes it a relevant channel for merchant acquisition and an indicator of retail price competition.
Market position
Torob is a shopping search and price-comparison intermediary serving Iran’s retail market. In 2024, it stated that its platform aggregated millions of products from more than 100,000 active Iranian online stores and also supported physical stores.
Operations & footprint
Products and services
Torob operates a shopping search engine and price-comparison platform that aggregates product listings from online and offline sellers, compares prices, directs users to merchants, supports seller registration, provides store panels, tracks product availability and price changes, handles order-follow-up signals, and helps shoppers identify lower prices across Iran's e-commerce market.
Operations and assets
The platform indexes merchant product listings, compares prices and routes shoppers to merchants. Online shops joining Torob must hold an e-Namad electronic trust symbol. Merchant referrals are charged per non-repeated session, with stated fees of 350 to 1,700 toman.
Geographic footprint
Iran, with headquarters in Parand, Tehran Province. The platform serves users across Iran.
Ownership & group structure
Reported scale
Employees: 75 employees (2024 figure). Scale note: Torob states that merchants are charged 350 to 1,700 toman per non-repeated referral session to their websites.
Commercial and investment relevance
Torob is relevant for investors assessing Iran's e-commerce infrastructure, online retail price transparency, merchant competition, consumer demand under inflation, product availability signals, and the role of discovery platforms in directing online purchases. It can support analysis of marketplace fragmentation, seller acquisition, advertising and lead-generation economics, retail digitization, and price dispersion across Iranian online shops. Due diligence should verify legal structure, ownership, seller count, traffic quality, monetization model, product-data coverage, store-verification process, consumer-protection exposure, data-governance practices, and regulatory risk around price display and merchant complaints. For merchants, Torob is a performance-based customer-acquisition channel tied to product visibility and shopper referrals. For buyers and market participants, its listings provide a view of retail price dispersion, merchant competition and product availability across Iranian e-commerce.
Constraints, risk & compliance
Key risks and constraints
The platform’s referral revenue depends on continued merchant participation, accurate product and price feeds, and shopper conversion to merchant websites. Its merchant-entry model is also linked to the e-Namad requirement for online shops.
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Frequently asked questions
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What is Torob?
Torob is an Iranian shopping search and price-comparison platform operated by Fan Gostaran Pishro Bazar Company. It helps users compare product prices and connects them with merchants.
How does Torob earn revenue?
Torob charges participating merchants for non-repeated referral sessions from the platform to merchant websites. Its stated fee range is 350 to 1,700 toman per session.
Can online stores join Torob?
Online shops can join Torob if they hold an e-Namad electronic trust symbol.
Where does Torob operate?
Torob serves shoppers and merchants across Iran and is headquartered in Parand, Tehran Province.