Shenasa
Pishgaman Amin Sarmayeh Pasargad Company, known as Shenasa, is a private Tehran-based corporate venture capital firm within the Pasargad Financial Group ecosystem. Founded in 2012, it invests in technology-led ventures and provides evaluation, commercialization and acceleration support. Its institutional connections make it a relevant route to capital and enterprise partnerships for Iranian startups and co-investors.
Market position
Shenasa is an established institutional venture-capital participant in Iran, operating as a corporate VC platform connected to the Pasargad Financial Group ecosystem.
Operations & footprint
Products and services
Shenasa provides venture capital investment, innovation scouting, startup evaluation and valuation, acceleration and innovation-development support, portfolio-company growth services, and business support covering financial, legal, management, and market matters. The company invests in high-growth businesses across areas including health technology, lifestyle, information and communication technology, and fintech, while using relationships within Pasargad Financial Group and external industrial, academic, and investment networks.
Operations and assets
From its Tehran headquarters, Shenasa evaluates and invests in ventures from seed through growth stages, combining capital with investment assessment, valuation, corporate acceleration and commercialization support. Its portfolio includes Espara, Ravaro, Fidilio, Testic, 3DFast, Hoom and Dezh Gostar Imen Pasargad.
Geographic footprint
Tehran, Iran.
Ownership & group structure
Ownership
Wholly owned and controlled within the Pasargad Financial Group ecosystem, with affiliations to Bank Pasargad and FANAP.
Parent company
Pasargad Financial Group and FANAP Group.
Subsidiaries and group companies
TrigUp Accelerator, founded by Shenasa in 2015.
Reported scale
Employees: 11–50 direct employees.
Commercial and investment relevance
Shenasa is relevant for investors assessing institutionally backed venture capital in Iran, Pasargad Financial Group's innovation exposure, health-tech and fintech investment, startup acceleration, corporate-startup collaboration, and access to experienced local investment networks. Its long operating history and integration with a major financial group may provide advantages in sourcing, governance, financial expertise, and follow-on support. Due diligence should verify current ownership, capitalization, fund and subsidiary structure, active versus historical portfolio companies, investment-stage allocation, valuation policies, realized exits, related-party transactions within Pasargad Financial Group, governance rights, co-investment arrangements, regulatory status, sanctions exposure, and the boundaries between Shenasa and its affiliated acceleration, crowdfunding, startup-studio, and innovation brands. Shenasa connects technology ventures with financial-sector capital and enterprise networks associated with Bank Pasargad and FANAP. For portfolio companies and partners, this can provide routes to business customers, pilot deployments and commercialization relationships alongside venture funding.
Constraints, risk & compliance
Key risks and constraints
Investment outcomes depend on the performance, financing access and exit prospects of early-stage and growth businesses. Portfolio-level ownership percentages, valuation terms and realised-return history are not available for assessment.
Sanctions and compliance considerations
High indirect sanctions exposure arises from its ownership and affiliation within the Bank Pasargad ecosystem. Bank Pasargad is listed by OFAC as a Specially Designated National under Executive Order 13902; counterparties should conduct entity, ownership and transaction-specific sanctions screening.
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Frequently asked questions
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What does Shenasa do?
Shenasa invests in technology-led ventures and provides innovation scouting, investment evaluation, valuation, commercialization and corporate-acceleration support.
Who owns Shenasa?
Shenasa is wholly owned and controlled within the Pasargad Financial Group ecosystem, with affiliations to Bank Pasargad and FANAP.
Which sectors does Shenasa target?
Its target areas include health technology and life sciences, ICT and fintech, digital platforms, sustainability, cybersecurity and smart industrial systems.
Is Shenasa connected to an accelerator?
Yes. Shenasa founded TrigUp Accelerator in 2015.