Company profilePrivate / Non-listed

DigiNext

Soleh Noavari Fanavaran Ayandeh Company, trading as DigiNext, is Digikala Group’s private corporate venture capital and innovation platform in Tehran. Founded in 2018/2019, it backs and develops pre-seed and seed technology ventures in e-commerce, smart logistics, AI, fintech, healthtech and enterprise software. It matters as an entry point to Digikala Group’s startup, technology-development and talent ecosystem.

ListingPrivate / Non-listed
ExportMedium
VerificationReviewed
ConfidenceHigh
Updated01/08/2026
Market Role

Market position

DigiNext serves as Digikala Group’s corporate venture capital and innovation platform, combining startup investment with acceleration, technical development and talent programmes.

OPERATING PROFILE

Operations & footprint

Products and services

DigiNext operates as Digikala's innovation, acceleration, and startup-investment arm. Its activities include pre-acceleration and acceleration programs, early-stage investment, startup formation and development, mentorship, access to industry specialists and investors, technology and innovation consulting, financial and legal support, talent-development programs, innovation camps, portfolio management, and the design of technology-based solutions. Its investment areas include e-commerce, smart logistics, fintech, artificial intelligence, big data, cloud services, healthcare technology, blockchain, industrial automation, Internet of Things, augmented and virtual reality, smart education, video commerce, and digital marketing.

Operations and assets

The Tehran platform operates through startup camps and acceleration activities, Tech Studio, DigiNext Academy, mentorship and university innovation events. As of 2024, it had conducted more than eight startup camps, formed more than 50 teams, maintained 20 active portfolio startups and recorded three exits.

Geographic footprint

Tehran, Iran.

CORPORATE STRUCTURE

Ownership & group structure

Ownership

Part of Digikala Group.

Parent company

Digikala Group.

Investor Lens

Commercial and investment relevance

DigiNext is relevant for investors assessing strategic startup investment around Iran's e-commerce market, last-mile logistics, marketplaces, fintech, cloud technology, artificial intelligence, retail technology, and digital consumer services. Access to Digikala's operating data, seller network, customers, logistics infrastructure, and technical expertise may provide portfolio companies with unusually strong validation and distribution channels. Due diligence should verify current ownership within Digikala Group, the exact capitalization and legal structure, investment ticket sizes and stages, active and discontinued portfolio companies, intellectual-property ownership, commercial agreements with Digikala, related-party transactions, portfolio valuation policies, follow-on funding capacity, founder and employee equity arrangements, realized exits, data-access rules, competitive restrictions, and the separation between DigiNext's investment, accelerator, academy, and technology-development activities. For startups and technology suppliers, DigiNext is a potential commercial gateway to Digikala Group’s digital-commerce, logistics and technology environment. Its relevant engagement areas span venture investment, product and technology development, talent programmes and innovation partnerships.

DECISION RISKS

Constraints, risk & compliance

Key risks and constraints

Portfolio outcomes depend on early-stage venture performance and the conversion of accelerator and technology-development activity into scalable businesses. The latest available portfolio figures date to 2024, while the disclosed maximum investment of IRR 50 billion per startup relates to 2022.

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Common questions

Frequently asked questions

Direct answers to the questions most likely to arise when reviewing this profile.

What is DigiNext?

DigiNext is Digikala Group’s corporate venture capital and innovation platform, combining early-stage investment, startup acceleration, technical development and talent programmes.

Where is DigiNext based?

DigiNext is based at Azadi Innovation Factory near Azadi Square in Tehran, Iran.

Which sectors does DigiNext target?

Its focus includes e-commerce, smart logistics, artificial intelligence, fintech, healthtech and enterprise software.

What stage does DigiNext invest in?

DigiNext focuses on pre-seed and seed-stage ventures.