Safarmarket Company
Safarmarket Company is a privately held, Tehran-based travel-technology company founded in 2018. It operates an online marketplace for flight, hotel and tour search, comparison and booking, while providing white-label, web and application services to travel agencies. The company is relevant to buyers and partners seeking digital distribution across Iran’s travel and tourism market.
Market position
Safarmarket combines consumer travel search and booking with technology and white-label distribution services for travel agencies. It states that its web services, white-label solutions and applications serve more than 1,900 agencies.
Operations & footprint
Products and services
Safarmarket operates an online travel marketplace for comparing and purchasing flight tickets, train tickets, bus tickets, hotels, tours, insurance, visa-related services, and other travel products. Its platform aggregates licensed travel providers, price comparison tools, search functions, booking flows, and consumer-facing travel services.
Operations and assets
The company operates a digital marketplace and search engine for travel inventory, booking workflows, agency-facing web services, white-label solutions and applications. Its customer offer covers flight tickets, hotel reservations, tours and organisational travel services.
Geographic footprint
Headquartered in Tehran, Iran. The platform sells domestic and international travel products.
Ownership & group structure
Ownership
Privately held.
Reported scale
Employees: Approximately 31 employees as of 2024.
Commercial and investment relevance
Safarmarket is relevant for investors assessing Iran's online travel market, consumer travel recovery, ticket distribution, tourism software, price-comparison behavior, and digital acquisition channels for travel agencies. It can support analysis of demand for flights, rail, bus, hotels, tours, and bundled travel services under inflation and currency volatility. Due diligence should verify provider relationships, licensing, revenue model, payment handling, customer support, refund exposure, platform traffic, technology ownership, and dependency on travel-sector regulation. For travel suppliers and agencies, Safarmarket is a digital channel for presenting inventory and reaching online demand. Corporate customers can use its organisational travel services, while technology partners can engage with its agency-distribution and white-label model.
Constraints, risk & compliance
Key risks and constraints
The business depends on reliable travel-provider inventory, booking fulfilment and refund handling across flights, hotels and tours. Its marketplace economics are also linked to consumer travel demand and the continuity of agency participation.
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Frequently asked questions
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What does Safarmarket Company do?
Safarmarket operates an online travel marketplace for searching, comparing and booking domestic and international flights, hotels and tours. It also provides organisational travel services and agency-facing technology products.
Where is Safarmarket headquartered?
Safarmarket is headquartered in Tehran, Iran, on Valiasr Street in the Roshan Building.
Does Safarmarket work with travel agencies?
Yes. Safarmarket provides web services, white-label solutions and applications for travel agencies, alongside its consumer-facing booking marketplace.
Is Safarmarket a public company?
No. Safarmarket is privately held.